Representation
Representation is how media texts deal with and present gender, age, ethnicity, national and regional identity, social issues and events to an audience.
Media texts have the power to shape an audience’s knowledge and understanding about these important topics. Stereotypes are a simplified representation of a person, groups of people or a place, through basic or obvious characteristics - which are often exaggerated.
For example, Vicky Pollard from Little Britain is a stereotypical example of a working class teenage girl. They can be used to describe characters quickly, relying on existing audience recognition. Stereotypes are dangerous as they can lead audiences to generalise about people or places.
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