Genre - Media

Describe 
In detail
Setting
Theme
Icon
Narrative 
Characters
Textual analysis 

For music video: 
- Vernallis
- Goodwin 

For film:
- Steve Neale 
- Rick Altman

Remember these key words: 
Subverting- does not match the stereotype
Converting- matches the stereotype

Paragraph 1: Production/genre
Paragraph 2: Research typical codes/conventions 
Paragraph 3: Theorist- subvert or conform to these (using examples)
Paragraph 4: Conclusion

Rick Altman's theory
Rick Altman proposed a theory, it had a semantic/syntactic approach to film genre, these are the two separate ways that he proposed film genre to work. 
Semantic- Semantic means the way that the media is presented examples of this includes the way characters are presented (clothing, makeup, attitude, dialogue, angles and body language), music, setting.