Tuesday, 21 February 2017

Media Language

Media language is how you create meaning through Camera, Mise en scene, Editing and Sound.
Here are some acronyms that will help you write about the following subjects.

Camera F.A.M. - Frame, Angel and Movement 
Mise en scene C.L.A.M.P.S.- Costume, Lighting, Actors, Make up, Props and Setting
Editing S.T.O.P.S. - SFX, Transitions, Order of Narrative, Pace and Screen time.
Sound M.C.D.O.V.E.D. - Music, Contrapuntal/Parallel, Dialogue, Off screen and On screen, Voiceover, Emotion and Diegetic/ Non diegetic.   
  
Remember to include:
- How did you create meaning in your music video, Mise en scene, sound, editing and camera work.
- Include connotations and codes, remember to add the meaning of these codes. 

Intro
- State what was made in AS production
- Codes and conventions (Ivory's dark lipstick)
- Textual analysis 

Main body of essay
- Mise en scene (3 examples)
- Camera work (3 examples)
- Sound (3 examples) 
- Editing (3 examples) 

One paragraph on dijipak and website, which will include cross media branding and how the ancillary tasks link together.

Always include 3 theorists in the media language question

Theories: Narrative theory, Todorov, genre theory and audience theory (representation). 

Conclusion
- Effective use of media language is vital if a text is to communicate its intended meaning to its target audience successfully. 
- Codes and conventions be used consistently.


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